Profile of home staging - National Association of Realtors
• 90% of home buyers searched online during their home buying process.
• 58% found their home on a mobile device.
So what does this mean?
Almost all home buyers are viewing a property online before seeing it in person. The very first impression they have comes from pictures, which is why having a home stages and quality images can literally determine a buying decision. (We recently had a staged property listed for $1 million sell from photos alone, without the buyer even stepping foot into it!)
Section 1: Home Staging: Buyer’s Agent Perspective
Home Staging Effect on Buyer’s View of Home
• Forty percent of buyers’ agents cited that home staging had an effect on most buyers’ view of the home.
• Only six percent of respondents said that home staging had no effect on the buyer’s view of the home.
Impact of Buyer Viewing a Staged Home
• Eighty-three percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. • Buyers were more willing to walk through a home they saw online (38 percent), and buyers’ agents identified that staging would positively impact the home value if the home was decorated to a buyer’s taste (37 percent).
Importance of Staged Rooms
• Staging the living room was found to be most important for buyers (47 percent), followed by staging the master bedroom (42 percent), and staging the kitchen (35 percent).
• Buyers’ agents cited staging the guest bedroom as the least important room, with just eight percent saying that it was very important to stage.
Percentage Change in Dollar Value When Home Was Staged
• One-quarter of buyers’ agents said that staging a home increased the dollar value offered between one and five percent, compared to other similar homes on the market that were not staged.
• Twenty-nine percent of buyers’ agents indicated that staging a home had no impact on the dollar value that was offered.
Section II: Home Staging: Seller’s Agent Perspective
Staging Homes Before Listing for Sale
• Twenty-eight percent of sellers’ agents said they staged all sellers’ homes prior to listing them for sale.
• Thirteen percent noted that they only staged homes that were difficult to sell.
• Forty-five percent of sellers’ agents stated that they did not stage homes before listing them for sale, but suggested that the seller declutter or fix property faults.
Percentage Change in Dollar Value Sellers Receive
When staging a home, 22 percent of sellers’ agents reported an increase of one percent to five percent of the dollar value offered by buyers, in comparison to similar homes.
• Seventeen percent of respondents stated that staging a home increased the dollar value of the home between six and 10 percent.
• None of the respondents reported that staging a home had a negative impact on the home’s dollar value.
Impact of Time on Market
• Twenty-eight percent of sellers’ agents stated that there were slight decreases in the time on market when the home was staged.
• Twenty-five percent reported that staging a home greatly decreased the amount of time the home was on the market, while 12 percent stated that staging a home did not affect the time on market.
• Only nine percent of respondents reported that staging a home greatly increased the time a home was on the market.
Home Improvement Items Recommended
• The most common home improvement items agents recommended to sellers were decluttering the home (95 percent), entire home cleaning (89 percent), removing pets during showings (83 percent), and carpet cleaning (78 percent).